Digipak Conventions

We have been researching Digipaks and we found out that most digipaks are made in a similar ways for example out of paper board or card, they are also use for efficient purposes for example digipak are far less likely to break or crack like a jewel case would. What an album digipak contains is a number of information and images.

There are many different ways a digipak can fold out....

 This is a two panel digipak and it open just like a book would as you can the front panel has the artist name and the album name the inside has a bit of information and the CD the back has the songs along with the numbers. As you can see the CD has current them and a continuos house style.

This is a 3 panel digipak what this normally contains is the same on the front and back which would be artist, album and on the back the song, but inside has the CD, the booklet with the information. the difference between the 2 panel digipak and the 3 panel digipak is that the third panel normally would be a dvd that contains the music video or another booklet with more information.

 A 4 panel digipak has what a 3 panel digipak has but it will contain both the two booklets and the CD along with the dvd of the music videos.







Front Cover - Normally has; an image not necessarily of the artist, it also has the artist name and the name of the album some might even have the parent explicit logo on the front although sometimes they are located on the back.

Inside- 2 panel - CD, booklet and images
          - 3 panel - CD, booklet, DVD or another booklet and images
          - 4 panel - CD, booklet, DVD, another booklet and images

Back Cover - parent explicit logo, numbers given with a name of the song, maybe with another image

What a booklet would normally contain would be;
- lyrics to the songs
- information about the record label
- information about the songs
- more images

Research Interviews

To find out peoples views on music videos we came up with a list of questions to ask some young adults around our school about music videos in specific to rap and hip hop genre because that is the genre we have chosen to construct a music video.

here are questions we ask;

1. What music genre do you most prefer?

2. Do  you prefer male or female artist?

3. How do you think women are being represented in music videos when the genre is Rap/Hip-Hop?

4. Is there a song that you liked but once you saw the video you no longer like the song?

5. Do you prefer a narrative or surreal when watching a music video?

6. Do you like music videos that jumps from the narrative/ surreal to the artist singing?

7. Do you think fashion is important in a music video?

8. How do you think reality is being represented in music videos?

9. Do you prefer solo artist or groups?

10. who is your favourite artist?

By the answered we received when asking the questionnaire we came to find that many of our friends know how women are being represented but that could be because we only asked women, to extend our research we would need to ask some males to get their perspective. We also received similar answers for how reality is being represented in music videos. Overall we can say that women are being represent as in degrading ways because they are being show as object either by how they dress or what they are doing in the videos. We are being told that many music videos do not have a sense of reality at all not only because of the effects that has been done by editors but also so because of some of the story lines that the music producer want the audience to think and feel.

Typical Conventional Shots in a Music Video (Rap & Hip/Hop)

After studying many music videos I have picked up typical conventions from the genre of R'n'B and Rap, many of the shots form the music video such as  7 Days by Craig David have many mid shot cutting to close ups and extreme close ups which are similar to other music videos I watched such as Burn by Usher which they have many zooming out shots from close up to mid shots and this same technique is also used a lot in Take Care by Drake.

In all of the music videos the speed of the music is always in sync with the shot which would mean that for a fast tempo song the shots and editing would have to be fast jump cuts and if the song was a slow song the transitions between shots would have to be slow.

Which is why by watching different music video within the same genre was helpful to see what kind of shots they use typically in Hip/Hop & Rap genre so that we can apply the same conventions and technique in our music video.

Here are some of the videos i have watched and have studied in depth.

7 Days by Craig David

Burn by Usher 

Take Care by Drake ft Rihanna