When deciding font for the advert we went on a website to find some different styles of font. Da Font is what we used last year for our AS horror opening and so we went to see if there was any more we could use. Luckily for us there was a whole section called "Stencil and Army" and of course because our video is army based we thought that would be a great theme to look under and below is just screenshots of some of the font they had under that heading,
we actually tried a few tester because the website allows you to sample the font before downloading the font so here are some samples we did.
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Once we tried these we then thought we then had to use the same font for our magazine advert and we also have to keep it orange as well which meant that we had to download the font and somehow transfer it to font panel which we could after a very long time and it looks like this.
Having the same font create synergy between our digipak and our magazine advert, it also follows the typical conventions.
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