Branding

Many music videos now days promote many brands such as sunglasses, watches, phones, clothes and the most common, especially in the Hip Hop/ Rap genre cars. When storyboarding our music video we have been thinking about promote brand in a specific relation with the artist for example we have chosen to promote the artist Drake by using Drake dog tag instead of military tags. You can see below the tag which we will be using in our music video to help promote the artist. We will have a close up of the tags during a chorus whilst the soldier is training or at battle and the shot will be showed at "just hold on we're going home" which is the song title this is because it will remind the audience that this song is sung by Drake the artist and that will be associated with the song 

We also are planning to promote sunglasses. In our music video we will be promoting ray band sunglasses which will be in the scene where the solider is getting ready at the montage.

Record labels and music video producer choose to promote brands in their videos because they are paid to promote the products by the promotional campaign of the product, for example Miley Cyrus was paid to use beats in her music video "We can't stop" below is a screen shot of the product right in the middle of the shot, the shot is about 7 seconds long, which is enough time to allow the audience see the product.